Whether you are a seasoned online merchant or just starting your first e-commerce venture, you will undoubtedly want to learn how to improve Shopify traffic.
You're not alone if you've battled to get people to visit your online store. In February 2022, Littledata interviewed around 3.5K Shopify business owners and reported that the average conversion rate for Shopify stores was 1.5 per cent. In other words, for every 100 prospective customers that come to you, only around two make a transaction.
What does it imply for you as a Shopify seller? Only that you must focus your efforts on acquiring more people and converting them into paying clients Affiliate marketing tracking software .
1. Utilize Facebook ads
With over 2.9 billion monthly active users, Facebook continues to be the most influential social media network. It offers nearly limitless chances to reach out to new potential clients and lead them to your Shopify store. Its ad platform allows you to target people based on their interests, behaviour, geography, and a variety of other factors lifehacks.
2. Use Instagram advertisements to reach your target audience.
Instagram advertisements, like Facebook ads, appear throughout the app, including user feeds, Stories, Reels, and the Explore Tab. They have a similar appearance to noncommercial content, but always include a "sponsored" label indicating that they are an advertisement. They may also include more elements than a standard post, such as links or CTA buttons.
According to Hootsuite, Instagram ad reach increased by more than 6% between October 2021 and January 2022.
3. Use Promoted Pins to increase traffic to your Shopify site.
Pinterest is a leading visual discovery engine that assists users in finding inspiration and new ideas for a variety of activities (tattoos, designing clothes, home gardening, etc.) It's also an excellent resource for internet consumers looking for new brands and items.
Because the site is particularly popular among specialist groups such as home décor, renovation, and DIY crafts, it is suitable for small enterprises operating in these industries.
However, this does not preclude other brands or businesses from benefiting from Promoted Pin initiatives. Getting discovered by the proper people, on the other hand, may necessitate more accurate targeting or a more imaginative strategy.
4. Make your Shopify store search engine friendly.
If you don't have the cash for pay-per-click advertising or simply wish to get your Shopify store in front of potential customers without spending a lot of money, one of the most significant sources of free Shopify traffic is your website's search engine optimization.
5. Launch an affiliate program.
If you don't know how to set up an affiliate program on Shopify, the information below will be very useful.
In 2022, there is no need for verification of the effectiveness of affiliate marketing for e-commerce enterprises. According to Statista, the US partner marketing business will rise to $8.2 billion this year. According to Backlinko, affiliate marketing has already surpassed direct marketing as the leading acquisition channel for 40% of US companies (Vitrow wire)
This is how it works. Invite affiliates to participate. There are various types of affiliates available.
Your affiliates will be paid a commission on every sale they refer. This assists in driving free traffic to your site, and you only pay when someone converts. You get to choose the commission structure, and you can put up separate landing pages for affiliates if you wish.
